LAUNCHING A NEW BOOK
Being a published fiction writer isn't just about writing what you, your agent and your publisher feel is a good, hopefully great novel.
But first, just to be clear, as most would-be writers know, it takes a whole lot of agony, sweat, persistence and rejection to even write a book, sign with an agent who will then sell your book (best-case scenario) to a publisher, so I have to count myself as fortunate to have even reached that point. Most writers have to be incredibly patient, thick-skinned and absolutely determined to get there.
So, once your book is finally revised, edited, proofread etc. etc. there are a few more steps before publication day:
- an ARC (advance review copy) goes onto NetGalley, a site where professional reviewers, bloggers, librarians, journalists are able to request a copy in exchange for an honest review. Then begins the long wait, during which you find yourself checking the reviews and hoping the response will be positive.
- Other ARCs go out to authors, trade publications like Booklist and Publishers' Weekly and various magazines and websites in the hopes they will review the book and include some quotable comments that can be used when publicizing it.
- Depending on your publisher, they may arrange appearances on podcasts, guest articles in newspapers/magazines, zines or your agent might do the same.
- Most of the rest is up to you, the author to use your social media platform to spread the word about your book on TikTok, Instagram, Twitter (X), and Facebook. Anything goes here: Book trailers, aesthetics reels that convey the flavour/atmosphere of your book, posts, stories, blog posts, book giveaways. Anything to get your book out there in the public eye. It's exhausting, but maybe it will pay off if you get enough buzz going!